Sports betting online is now a trend across the world and number of online sports betting and casino websites are just increasing day by day. However, some countries have restrictions on online betting and even on advertising of such betting platforms, which leads to some of the biggest brands in the world having to rely on surrogate advertising.
One such leading online sports betting website is 1xBet.com that has been around for years now, providing some of the most competitive odds on thousands of pre-match as well as live sports betting markets on a daily basis. However, they’ve also been restricted in some regions when it comes to advertising, relying on subsidiaries like 1xNews and the latest one being 1xBAT Sporting Lines.
What is 1xBat Sporting Lines?
The online bookmaker will obviously not link this new sports content platform to its main betting website but for those who know, know. It was only during the 2022 India tour of England when images of 1xBATSportingLines first popped up. When there were boundaries hit during the ODI series, the ads of this surrogate brand has popped up on television and digital streaming platforms.
Clearly a company created by 1xBet, the brand shares a similar logo as well. Additionally, no sporting brand with just a few articles on match highlights and predictions would have the budgets involved to be a sponsor for such a big global cricketing series. Apart from 1xBet, we’ve also noticed Betway, Wolf777, and Parimatch News as some of the betting brands associated with the ongoing bilateral series.
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1xBet vs 1xBat
As per the gambling laws of the respective countries, betting websites like 1xBet are banned in countries like India, Pakistan, and others. Surprisingly, 1xBat is the title sponsor of the ongoing Sri Lanka vs Pakistan Test series, which makes it seem like there are clear loopholes in the laws we’re supposed to be following.
1xBet also has other domains and brands like 1xBetOnline, 1xBat, 1xNews, and much more. Dwayne Bravo is the gaming ambassador of 1xBet while former Indian cricketer Suresh Raina is the ambassador for the news portal – 1xNews. Interestingly, all these domains redirect to 1xBet.com or 1xBet itself, in India. Many people are confusing it with 1xBet Sporting Lines, which the new brand is actually 1xBat!
The Sri Lanka vs Pakistan Test series began on 16th July 2022, and both the captains (Dimuth Karunaratne and Babar Azam) were also seen posing with the 1xBat trophy prior to the start of the series. It’s good to see big companies pumping in sponsorship funds into cricket but with Pakistan’s history in match and spot fixing, we’re not sure if having a bookmaker as sponsor is the right approach.
For more on the 1xBat vs 1xBet discussion, and for similar sports betting news and updates from around the world, remember to always stay tuned to ReadScoops.com…
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